Lithium did a great job to host an unforgettable conference, the #LiNC14. And the picked one of the most exclusive locations in San Francisco to do so: the Fairmont in San Francisco. Unfortunately, the staff at the Fairmont was not aware that their customer was not only Lithium paying the whole thing but also each individual attendee of the conference. And it already started bad the very first day at the registration party.
Was einst als brillante, einfache Marketing-Idee angedacht war, nämlich jedem Starbucks-Barista die Möglichkeit zu geben, seine Kunden individuell zu bedienen, scheitert womöglich an der Komplexität des Namensraums.